Here on Get There, we devoted the entire month to email marketing. It’s still one of the most important aspects of a multi-touch lead nurturing program, and it’s not going anywhere. Newer digital marketing tools and constant brand chatter have only made inbox real estate more valuable. Like anything else, it’s important to stay up to date and keep your strategy relevant in the current marketing landscape.
Today, we’re sharing four of our favorite email marketing posts from around the web, and we hope they’ll be helpful.
In this post, Buffer takes a look at email marketing’s ten most important question. All of their answers are backed by research, and it’s a great place to refresh your email skills or get started for the first time.
Like us, this post points out that email is not dead at all – it’s actually thriving. It offers ten tips to making email a relevant, powerful conversion tool.
This SlideShare presentation looks at email marketing’s past to help us understand how to shape its future.
Supported by data, this post outlines a report suggesting email marketers aren’t making the most of automation and explores the barriers that prevent them from doing so.
For more email marketing insights, check out our April blog posts.
Image via (cc) Jon Gosier
(Click here to expand)
