Google is giving away free advertising to charitable organizations.
That’s right. Google is giving eligible charities free advertising using their popular advertising platform – AdWords. The program is called Google Grants and organizations can receive up to $1,000 in spending per day. To see if you’re eligible, simply fill out the Google Grants Application and await a reply.
This is a great opportunity for nonprofits to get their feet wet in online marketing. For those organizations already familiar with paid search campaigns, this is another channel to promote your charity for free. Either way, it will take some know-how to successfully set up your campaign and get the most out of your advertising dollars.
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