If you are an avid user of Google Analytics, you’ve probably noticed the beta version of Google’s Custom Reporting:
This is a great addition to Google Analytics, especially for marketers who work with clients. In a perfect world, every client would display interest in the same metrics – but it’s not a perfect world. Clients have different needs and different focus areas and with Google Analytics’ Custom Reporting, you can create detailed reports tailored to each of your partners.
I won’t drag you through the inticracies of how it works because there is no shortage of tutorials and it’s actually quite simple to get the hang of. Basically, you choose your metrics and define those metrics by selecting “dimensions.” The toughest part is picking up on the jargon.
I believe I can speak for all Google Analytics users who work with clients when I say: Thanks Google!
