How Thought Leaders Shine on LinkedIn

Thought leadership is a critical piece of the content marketing puzzle, and when leveraged correctly, it works particularly well in specialized B2B markets. In many ways, LinkedIn has emerged as the ideal platform to demonstrate thought leadership and gain influence. It’s a one-stop shop where leaders can promote their writing, be recognized for their knowledge and participate in conversations with followers. They even extend special invitations to LinkedIn Influencers, who are featured prominently as experts in their field.

Whether you’re a seasoned influencer or a marketer who simply wants to leverage influencer relationships, LinkedIn is the perfect place to do it. If you’re wondering where to start, don’t worry. We’ve got you covered.

Four Ways for Thought Leaders to make the Most of LinkedIn:

1. Use or Apply for Long-Form Publishing

Earlier this year, LinkedIn announced that long-form publishing will be rolled out to all users. This was great news for marketers who have regular content to share. If you haven’t been invited yet, you can apply for early access here.

2. Be Active in Groups

Thought leaders who want to build a strong following must be active in groups. Find communities related to your industry, and contribute to conversations–the more you can engage others, the better.

3. Engage With Other Influencers

Make a point to engage with other influencers to tap into their extended networks and recruit them to become part of your own.

4. Poll Your Audience

Ask your audience questions about industry-related topics. The content won’t take long to produce, but people love to share their insight and participate in conversations with influential users.

Four Ways to Use LinkedIn to Network with Industry Leaders:

1. Be Conversational

You  might be using LinkedIn, but think like you’re tweeting while engaging with thought leaders. Be conversational, respond to their thoughts and chime in with your perspective.

2. Take Ten Minutes Per Day to Engage With Influencers

It’s worth the effort to take a few minutes each day to engage with influencers. You never know what connection is going to pay off in the long run.

3. Share Your Own Content

Don’t be shy. Share your personal content in relevant groups that include influencers you’re targeting.

4. Post Updates That Include Influencer Content

Sharing the content of people you admire with your own network is a strong way to build relationships. Be sure to let the author know you valued their work enough to pass it on.

How have you seen LinkedIn build thought leadership?

Photo credit: Nan via Flickr Creative Commons