Email marketing is a valuable lead nurturing tool, yet mastering it is quite a challenge. Emails require the perfect subject line, valuable content, good design, A/B testing and a segmented list. Each of those elements takes time to refine, and together, they’re powerful. However, the reality is that no matter how well your emails are crafted, they won’t get you anywhere without a healthy, growing subscription list. The challenge for marketers is balancing expansion of the subscription list with perfecting all the other elements of email marketing strategy. Both are essential, and if one is neglected, the other becomes less valuable.
As every marketer knows, email lists don’t grow by themselves. Today, we’re sharing three simple ways to keep your company’s database active and expanding:
Though it might seem obvious to some, one of the best ways to recruit email subscribers is to develop a beautiful, compelling subscription form. It should be easy for site visitors to see and access. Incentives are helpful, so it might offer free material or a simple expression of brand promise, depending on your company. Most importantly, it should be easy to fill out. Even if you want more information than name and email, make sure the forms are large, modern and quick to complete.
As mentioned above, incentives are highly valuable when it comes to growing your subscription list. Consider developing a piece of content that’s relevant to your industry and your prospects would consider highly valuable. Research your customers’ deepest needs and how you can solve their problems to determine the focus. The content will provide those answers, and all they have to do to get them is give you their email address. More often than not, this strategy works.
Never shy away from a call to action. You already follow this rule as a marketer, but what you might not have considered is that it absolutely applies to email subscription forms. If you don’t invite prospects to join your community, many won’t. Your list won’t evolve unless you recruit new subscribers. It’s as simple as that, so ask away!
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