Have you needed information so fast that you pull out your cell phone only to see that website of your bank does not work with the phone’s web browser? Maybe it does work but the loading time is too long for you to even access your bank account.
People do not always want to surf the full website to access their bank account while they have their phone. Marketing companies will have to simplify their websites to mobile versions. As of now , with web technologies growing everyday and websites becoming more dynamic by the minute, cell phone makers have to upgrade their web browsers to meet the demands. Not all browsers in cell phones can handle large content sites to the point the browser crashes. All that time you waited for a single page to crash was wasted.
As more users use their phones to surf the internet, Companies will have to supply mobile versions of their websites.
Notice how Yahoo and Google automatically redirect the browser the phone has to their mobile version of their website once the type of browser is detected. You get instant information because mobile websites are optimized to provide all you need within seconds.