We’ve been thinking a lot about content here at Movéo. This makes sense, as we recently announced the addition of content marketing to our core offering, but we’re not the only ones with content on our minds. In fact, according to a recent Content Marketing Institute study, 9 out of 10 B2B companies are currently engaged in some sort of content marketing, and 49% plan to increase spending on content marketing over the next year.
However, for such a popular practice, content marketing is still relatively new. As with any nascent enterprise, it is in need of mooring. Realizing this, Brian Davies, a Managing Partner here at Movéo, decided we could all benefit from establishing some workable laws around content. He did just that in a new white paper, “The Five New Laws of Content.”
Over the next four weeks, we’ll break each of the five laws down to a separate blog post on Get There. Check back on Friday when we will introduce the Law of Consumption, which deals with the importance of keeping content fresh. Other laws, including the Law of Complexity, the Law of Reputation, the Law of Evolution and the Law of Exchange, will be explored in subsequent blog posts.
At the end of the series, the white paper covering all five laws will also be available for download. We hope you’ll join in the discussion!
Image via Chicago Press Release.
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