It’s the last week in June, and as always, we’re sharing a few of our favorite B2B marketing posts from the last month. Here’s what’s been keeping us interested and on our toes in June:
Social Media Does Not Influence B2B Buyers via Business2Community
After all the investment (both time and money) that B2B companies have put into social media in the last few years, we’re happy someone took a step back to evaluate the merit behind BtoB magazine’s proclaimation that social media does not influence B2B buyers. While a study conducted by the publication found that only 18.6% of B2B technology buyers feel that social media has influenced their purchase decisions, Eric Wittlake points out in this article on Business2Community that social media is not about selling. It’s about building relationships and sharing information.
5 Reasons Why Content Marketing Is No Buzzword via Joe Pulizzi
Some have been quick to dismiss content marketing as a passing trend, but we agree with Joe that it’s here to stay. We especially like his point that the industry is over 100 years old and began when John Deere put out its first publication in 1895. Doesn’t sound like a passing trend to us!
Can’t Create? Curate! How Content Curation Can Work From You via BuyerZone
Limited manpower is no excuse for failing to engage in content marketing. Even if you don’t have the staff on hand to create a ton of original content, content curation can work wonders for your business. This post from BuyerZone has some great tips to get you started
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