Early in May, we shared our thoughts on the importance of combining search and social for B2B marketing success. Companies like Google and Bing have created a structure in which search and social media work well together. B2B marketers are finding the return on social media efforts are more sustainable over time when one customer response, for example, shows up perpetually via search.
This month we are going to discuss social & search success even further. We will tell you how to optimize each approach and how to make the two work together effectively. As you plan upcoming campaigns, you can apply social and search tactics to make them more successful.
The differences between SEO and SEM will be our topic on Wednesday, offering you a basic understanding of search that will help you to use it efficiently as a marketer. Leaving that operational understanding of search to the experts is no longer an option.
On Friday, we are going to discuss Search Engine Optimization on a deeper level. We will share our best resources that, again, will lead you to a higher level of search success for marketers. There are tools and resources all over the internet that make search an accessible topic for anyone, and B2B marketers will find them especially helpful.
We are looking forward to sharing social & search insights with you this month, and would love to hear how it’s currently working for you. Stay tuned for more information on both topics.
(Image credit: Geoff Livingston)
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