Make Brand Promise Part of Employees’ Everyday Lives

On Monday, we discussed that allowing employees to help with decision making is a simple but powerful way to make them feel valued. Today we’ll continue exploring the employee piece of the engagement puzzle with a reminder that might be surprising. Sometimes, keeping your staff excited about their work is easier than you might think. Instead of worrying about expensive conferences and bonuses, simply extend your brand promise to them each and every day.

Focusing on external brand perception is usually a company’s top priority, but instead, consider making the commitment to deliver internally first. This decision creates a positive culture that leads to higher productivity, better customer interactions and increased sales. Put simply, creating higher levels of employee engagement has a direct impact on business growth.

If you’re wondering what sharing brand promise internally looks like, here are four ways to get started:

1. Continuously highlight company vision.

In the midst of sales calls and client deadlines, it’s often tough to pause long enough to reflect on high-level company goals. However, offering employees clear and frequent reminders goes a long way to boost morale. Keeping the company vision in mind attaches meaning to tasks that otherwise might seem mindless. Consider putting large visual reminders in the office, or making vision-oriented reminders part of a weekly newsletter.

2. Encourage employees to explore strengths.

The best managers allow employees to capitalize on their interests and strengths, even outside of their assigned departments. This helps them develop new skill sets and keeps them engaged and invested in projects they truly care about. Even better, it gives them new places to explore brand values.

3. Offer performance-based incentives.

Companies who reward high levels of performance usually see more productivity than those who do not. Results-based incentives can be controversial, but they keep employees devoted to their projects. Having the opportunity to work towards an exciting perk or bonus inspires employees to stay tuned in to the everyday.

4. Communicate frequently.

Create a culture of open communication at your company. When you extend your brand promise to customers, you probably focus on feedback and listening. Your employees deserve the same dedication. They will appreciate knowing that their voices have value and that supervisors take their feedback seriously. Internal engagement will increase and more than likely, take revenue along with it.

How do you extend brand promise to employees?