Earlier this year, Get There featured a series on internal branding. A company’s internal brand can be thought of as many things–company culture and employment brand are two examples, and some companies have even coined their own term. Whatever you call it, there’s no denying that internal brand strength is essential to a thriving business. It encapsulates what it actually feels like to work for a company day in and day out and makes employees happier. It’s worth the investment of time and money, because when employees enjoy their workplace, productivity and work quality soar.
As we consider internal investment and outside-the-box professional development this month, we can’t help but think of how it relates to branding. As we thought of the place where internal and professional development merge, we realized that this is key: make learning part of your internal brand. If you’re serious about cultivating your best asset, your people, inspire your team by encouraging educational opportunities and giving them fun opportunities to learn together.
As we shared earlier this month, Movéo hosts Crave Sessions over lunch that we love. They’re meant to promote knowledge sharing on new innovations, agency offerings and industry trends. We learn about the latest tools, and best of all, we do it together. It’s a great opportunity to benefit from the expertise of our colleagues, and we highly recommend it.
One great way to demonstrate that your company prioritizes learning is to ask company executives to lead by example. If resident leaders make the effort to attend internal learning sessions and mini-conferences, it will be clear to the entire staff that learning breaks are not just encouraged, but valued. Most habits that start at the top trickle down to every corner of the company.
Cultures that embrace mistakes and failure as learning opportunities set themselves up for success. When employees aren’t afraid of negative reactions in response to failure, they’re inspired to think bigger and try harder. Make your company culture one that views mistakes as opportunities to grow. When failure happens, take a second look at what went wrong and find areas to improve.
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