Making an impact is essential to the health of your business. As we discussed in Friday’s blog, research has found that employees who feel that their work serves a greater purpose are more engaged, less stressed and report higher job satisfaction. Combine these findings with the recent University of Warwick study that found that happy employees are 12% more productive, and it’s clear that business purpose and impact is not something your company can afford to ignore.
Every job involves stressful situations and at least a few daunting tasks, but a sense of purpose can keep employees motivated through even these less desirable parts of a job. For the aspects of a job that require creative thinking and special dedication, a sense of purpose is invaluable in motivating employees to redouble their efforts and create novel solutions to business challenges.
Millennials are particularly focused on business purpose, according to Deloitte’s 2015 Millennial Survey. In a survey of full-time workers born after January 1983, Deloitte found that “seventy-five percent of Millennials believe businesses are not focused enough on helping to improve society.” Six in ten chose their current place of work in part based on a “sense of purpose.”
In order to attract and retain employees, especially young employees, your business must make positive impact a priority. In addition, you must use marketing as well as internal communications to make your purpose known to current and potential employees, consumers and stakeholders. Read our upcoming blogs to learn more about communicating your purpose and using it to recruit and inspire potential employees.
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