At Movéo, our blog is one of our chief ways of sharing our knowledge and connecting with you, our readers. As the year draws to a close, we wanted to take a look back at some of our favorite posts from the year.
How much do you know about the history of marketing? For a trip through time, read our post on how purpose-driven marketing has changed through the decades. From David Ogilvy to Dove’s “Campaign for Real Beauty,” take a look at how technological and social change have transformed marketing and advertising.
The marketing community is always excited about the new tools and techniques that are changing the face of marketing operations. In this post from July, we covered two still-trendy topics, gamification and live streaming video.
Half a year later, it’s clear that live streaming video especially has had staying power in the B2B marketing space. For an example of its continuing success, just take a look at Caterpillar’s recent campaign, which combined drone footage and live-streaming video and made a splash. As we move into 2016, how will your organization harness gamification, live streaming video or another “next big thing” in your marketing?
This introduction to combining marketing and sales reporting should be on your list of things to revisit as you strategize for the coming year. Why? Marketing and sales alignment creates a more consistent experience for prospects and a more productive environment for internal operations. Equally important, a combined marketing and sales report better shows your organization’s leaders how marketing and sales work in tandem to contribute to the pipeline.
Early in 2015, Movéo took part in a Twitter chat with Cheryl Burgess, one of the authors of The Social Employee, a book for which our own Kevin Randall wrote the afterword. In this post, we explored how employee voice shapes brand identity, a key theme from the book. Additionally, we shared why it’s important to encourage honest, open employee sharing on social channels given the rise of raw content and the desire for greater authenticity online.
As content trends come and go, we believe that one thing remains unchanged: data is key to success. Review this post from the spring for three ideas for how you can craft a successful data-driven campaign.
Looking back at this post, there’s only one thing we would add, and that’s the importance of keeping your data clean. In order to gain real insights from data, you need to collect and analyze the data appropriately. Are you prepared to do so in 2016?
In 2016, what would you like to hear more about in the world of marketing? Are there topics you’d like to see more about on our blog? Get in touch.
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