It’s that time again. As May comes to a close, we’ve rounded up some of our favorite B2B marketing posts from across the blogosphere. Here’s what we’ve been reading and learning during the last month:
Marketing Automation by the numbers. A great infographic by IfByPhone via Fearless Competitor
When we saw this infographic about the evolution of marketing automation, created by ifbyphone and shared by Fearless Competitor, we felt immediately compelled to print it out and post it in our office. Full disclosure: ifbyphone is a client of ours and Fearless Competitor was a fellow BuyerZone Best B2B Blogs awardee. However, we’d think this infographic was great even without those connections. If you ever need to sell marketing automation to a team or client, the numbers in this infographic will definitely help you make your case.
B2B Social Marketing Growing, LinkedIn Top Channel via Marketing Profs
Social media has become a top priority for B2B marketers, and this article has the numbers to prove it. We were thrilled to see that 32% of marketers surveyed in a study by BtoB magazine are “very” or “fully” engaged in marketing via social channels, and that this number is expected to increase to 53% by 2013. Bravo, B2B marketers!
12 Challenges that Stop Marketers from Creating Epic Content Marketing via Content Marketing Institute
It’s no secret that content marketing is tough. But rather than complaining about the difficulties, this post presents each challenge along with a solution that should help marketers overcome various common content marketing hurdles.
Share your favorite posts from the month of May here in the comments!
Image via chibird.
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