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CMOs face a variety of pressures: to prove marketing’s ROI to the CEO, to stay on top of marketing trends and changes and to provide their teams with the training, tools and leadership they need to perform. It’s a lot to manage, but a successful CMO is a powerful force for their organization’s growth and […]

This year has brought the launch of some truly innovative B2B marketing campaigns. We’ve enjoyed seeing the creativity of our fellow marketers, who consistently push the envelope to create engaging new content and wow their audiences. All marketers can take away key learnings from standout campaigns, and we’ve mined some of our favorite marketing efforts […]

In 2015, we addressed topics across marketing, from business purpose to innovative content forms. As we move into the coming year, those lessons are just as important as ever. As you plan for 2016, revisit these pieces, and see why they are still relevant to your marketing going forward. How CMOs can prove their ROI […]

In 2015, new forms of content came to the forefront and the ways marketers delivered content to their audiences evolved. These ongoing trends are sure to have an impact in 2016. Is your content marketing keeping up with the times? As the new year approaches, take a moment to consider the delivery methods, quality and […]

Marketers, we are nearing the end of 2015, and it’s time to clean house for 2016. That means retiring outdated tools and replacing them with new, more effective solutions. Whatever your reasons, if your team is still using the following tools, you need to upgrade. Email marketing and marketing automation programs that lack CRM integration […]

Have you started thinking about your New Year’s resolutions yet? January is traditionally a time when we commit to freshening up some aspects of our own lives, but what about our marketing? As 2016 begins, you’d better not still be using ineffective, outdated tactics from years past. It’s time for a marketing update. In the […]

Marketers, can you believe it’s December already? It seems like we were just putting the finishing touches on our advice for marketers preparing for 2015, and here we are writing about the year in review. Time flies—but the year’s lessons stay relevant. So let’s take a look back. What were some of the top marketing […]

Interactive content marketing surpasses passive content in generating conversions, educating the buyer and differentiating a brand. If you’ve been following our blog, you know that we think this is an up-and-coming space for B2B marketers to explore. So before you gather your team to create an interactive content marketing strategy, review our guidelines for B2B […]

We’ve already told you about interactive storytelling and interactive news stories, but now you’re asking yourself, “how can I replicate successful interactive storytelling campaigns for my organization?” It’s time to lay out a revised content plan—and we’re here to help you with a few guidelines for introducing interactive storytelling in your marketing department. Pick the […]

Interactive storytelling is a powerful tool for brands, but the rise in interactive storytelling has actually been led by the media, including by some long-standing outlets that may surprise you. There’s no better way to inspire your own content than by taking a look at great examples, so today we’re sharing some of the best […]