grow_

Last month, we predicted that interactive marketing content—specifically, interactive storytelling—would grow in importance in Q4 2015 and into 2016. In the next few weeks, we’re taking a closer look at the trend, and sharing actionable ideas for how you can incorporate interactive content into upcoming campaigns. Ready to try this up-and-coming content form? Read on! […]

Movéo recently celebrated our fifteenth anniversary, and we’re thrilled to be able to share the lessons we’ve learned over the years with you every week on our blog. What you may not know is that we also publish in marketing and business news outlets including Business2Community, the American Marketing Association (AMA) and TriplePundit. Today, we’re […]

Here at Movéo, we’re inspired by B2B brands that are willing to try something new and think outside the box to win customers. From businesses displaying their products in unusual and compelling ways to those developing a new content niche in which to build their thought leadership, we love to hear those stories and help […]

When your organization broadens its focus to new audiences, it’s important to conduct frequent analysis to determine the impact of your efforts. That means regularly questioning your approach to make sure your targeting tactics are on track. So marketers, before you go any further with a newly-expanded targeting strategy, ask yourselves these questions: Awareness How […]

If you’re like most marketers, you spend much of your time focused on expanding your brand’s market share in the target markets where you already have significant traction. But if you want to drive above-average business growth in 2016, you need to begin thinking about expanding to new markets, as well. Target market expansion is […]

We’ve written in the past about repurposing content across channels — from putting white paper research to work in infographics and blog series, to producing webinars and Slideshare presentations based on in-person events — but today we want to take a look at how smart marketers can repurpose content to serve multiple audiences. Why would […]

In addition to the challenges that come with expanding into a new target market, marketers also face challenges when their organization expands services into new geographic regions, domestically or internationally. As a marketer, are you prepared to broaden your horizons to effectively serve these new audiences? If your organization is considering expanding its services, take […]

Has your organization ever decided to expand its horizons by reaching out to a new market segment? Targeting a new audience brings challenges and opportunities, and responsibility for the success of the venture often rests squarely on the marketing department. As you prepare to approach a new audience, make sure you are doing the following: […]

The best marketers don’t fit their work into clearly defined boundaries. They constantly push the limits of marketing practices and challenge widely held understandings of what marketing can and should accomplish. This month, we’re taking a look at marketing’s “new horizons.” These are the boundaries of marketing ready to be pushed and the areas we […]

Has your marketing department discussed your budget for the new year yet? To keep your 2016 strategy on track, it’s essential to structure your budget smartly and align it to the right tactics. Trends in marketing spend Since 2011, digital marketing spend has ballooned, with the largest slices of the pie made up of search […]