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How can the sales team make marketing more effective? As we wrote last week, a stronger relationship between sales and marketing can improve the customer experience and your company’s bottom line. Unfortunately, many businesses do not foster teamwork between marketing and sales, and the two groups may not ask each other for the information they […]

The relationship between sales and marketing is a two-way street; the two departments affect each other in a multitude of ways. While marketing can provide sales with the qualified leads they need to develop business, sales can provide marketing with the data, analytics and from-the-field insights they need to create and execute more effective campaigns. […]

Studies show that a failure to align sales and marketing teams around the right processes and technologies costs B2B companies 10% or more of their total revenue per year. That’s $100 million for a billion dollar company. The case for better alignment is clear, but before significant improvements can be made, sales professionals and marketers […]

Do your company’s marketing and sales teams work in partnership? Throughout the month of June, we’ll be exploring the importance of sales and marketing alignment and its impact on revenue and business growth. Looking for tips on making the case for improved communication and collaboration between these two crucial departments? Here are several of the […]

As any marketer knows, there is a great deal of work that goes on behind-the-scenes leading up to a campaign launch. Fortunately, as we’ve gained access to more and better data, we’ve been able to work smarter, not harder during our recent campaign launches. Guesswork has gone out the window in favor of data-driven planning […]

It’s hard to believe that we’re almost finished with the second quarter of 2015. With only one more month to go, it’s essential to begin thinking about how you’re going to prove your marketing ROI in the next quarterly meeting. If you’ve been working on improving the predictability of your campaigns, demonstrating a current and […]

On Friday, we discussed common mistakes marketers make when attempting to predict campaign success. Such mistakes can set your marketing efforts back, but they don’t have to cause a disaster. When an incorrect prediction or assumption leads your campaign down the wrong path, it’s still possible to rework the existing strategy to improve results. When […]

Are there common miscalculations in predicting marketing outcomes? Unfortunately, the answer is yes. In this post, we’re examining commonly overlooked KPIs, signs you’re losing sight of your marketing goal and missed opportunities that marketers need to take heed of when working to predict a campaign’s results. Failing to Align Tactics With the Mission and Goals […]

How do you measure the efficiency of your marketing team? It’s often noticeable when efficiency increases or drops, but it’s difficult to quantify. However, it’s essential to track internal metrics and processes if you want your marketing efforts to continue to reach new levels of success. A huge part of ensuring marketing strategy success is […]

As a marketer, you must always strive to better understand customer habits and predict how prospects will react to your marketing efforts. But how? Data and analytics can help your team better understand buyer personas and buying habits, give you the ability to rework strategies and tactics to adapt to your customers’ buying cycle, and […]