Find the latest insights, trends, and topics on B2B and healthcare marketing.
At the beginning of the month, we explained how B2B marketing impacts the greater good–a relationship that isn’t always clear at first. As we’ve seen, however, B2B marketing can have a profound positive impact on the communities, people, and institutions in which companies operate. It’s not just the bottom line that B2B marketing can influence, […]
According to Al Iannuzzi’s book Green Products: The Making and Marketing of Sustainable Brands, “firms have been pressured by market forces to take responsibility for the supply chain.” Iannuzzi, a director of global product stewardship and green marketing at Johnson & Johnson, writes about how major brands have been called on to improve both the […]
At Movéo, we believe that effective B2B marketing can bring the smart solutions and increased revenue to more businesses, allowing them to better serve their customers. We strive to create value not only for each of our clients but for the greater communities in which those organizations operate. Among other projects, we’ve designed marketing strategies […]
When we market, it can be easy to fall into the mindset that the only person we’re reaching is the direct consumer. However, marketing has a far reach and can impact others in ways that aren’t always clear at first. Think of how many people see your marketing efforts every day: how many people walk […]
Strong B2B marketing creates growth within companies, and in the larger community, by connecting large and small businesses with the products and services they need. This, in turn, fuels economic growth. Business growth is important on a community level. When a B2B business is doing well, its employees are able to patronize local businesses, and […]
B2B marketing impacts economic growth on a company, community and national level. How? As B2B companies grow, new jobs are created, new solutions are discovered and and new opportunities are developed. B2B companies are responsible for the research and development of innovative solutions to problems that impact a wide range of industries. Successful B2B businesses […]
In 2014, the impact of marketing grew in new and exciting ways. The evolution of technology made content more targeted and engaging, helped marketers uncover valuable insights about their target customers, and made it easier than ever to determine return on investment. In 2015, it looks like this evolution won’t be slowing down. But why […]
Happy holidays from all of us at Movéo! We hope you’re enjoying a relaxing holiday with good food, family and friends. This holiday week is a good time to sit back, relax, and reflect on the past twelve months. As Bob Murphy said in his guest post on Monday, 2014 has been a year full […]
Today’s post is by Angela Costanzi, Vice President, Creative Technology. A video that goes viral. Powerful social media campaigns designed to change behavior. TV spots remembered years later. What do these things have in common? The answer: the ability to make a powerful connection. And, while any smart creative or marketer knows this, it’s gotten […]
Today’s post is from Bob Murphy, Managing Partner of Movéo. Digital marketing continues to evolve. In 2014, we used this blog as a space to share stories about the new frontiers of data-driven digital marketing and analyze how they’ll impact people like you. As we come to the end of the year, it’s worth reviewing […]
