Find the latest insights, trends, and topics on B2B and healthcare marketing.
Today’s post is from Bob Murphy, Managing Partner of Movéo. Our journey began in October of 1987. Over the past 27 years we have seen tremendous changes in our industry, and have navigated significant economic challenges. The fact that we have not only survived, but thrived, is a result of our ability to anticipate the evolving needs of […]
As the nights get longer and the weather gets colder, we’re turning back on the Movéo blog to reflect on key insights in digital marketing from 2014. To conclude October, we’re discussing creating a holistic strategy for social media that includes a plan for defining key performance indicators, collecting and analyzing metrics, and shaping ongoing […]
Content marketing is central to the conversation around digital marketing, but the term is often used as a catchall. To create content that truly drives leads and conversions, first define the strategy. The Content Marketing Institute (CMI) writes: Content marketing’s purpose is to attract and retain customers by consistently creating and curating relevant and valuable […]
Marketing data provide a fascinating insight into your business and its reach, but marveling at this information is not enough. To create impact, marketers need to take action. Here are five ways that marketers can take data points and turn them into tangible actions and initiatives: Use data-driven insights to adjust targeting. The information from […]
Working with data from social media interactions, blog and website leads, today’s marketers can hone in on ever more precise customer targets. Pair these new data-driven strategies with traditional buyer personas to evaluate digital marketing tactics and redirect resources appropriately. There’s no reason to throw out traditional buyer personas – at least not yet. Craft […]
In an increasingly social landscape, sales are generally made as a result of influence and messaging across multiple channels. This can confuse analytics and cause marketers to give up on the goal of creating truly data-driven strategies. Don’t let these challenges discourage your new data-based approach. Instead, learn to determine the value of online marketing […]
We all know that data analysis can improve our effectiveness as B2B marketers, but it’s important to balance our desire for data with a facet of digital life that’s currently in the spotlight: privacy. Now more than ever, consumers are looking for transparency from the companies they do business with, and privacy protection is a […]
With so much data to process, it can be tempting to view the slightest variation in ROI from one channel or campaign to another as evidence for a total shift in approach. As a smart marketer, you must know when to ignore this impulse. Data is only as valuable as your understanding of it. To […]
Data is nothing without an accompanying analysis. While many companies partner with firms or individual consultants to gain insights into their marketing data, you can learn many things in-house by using free, low-cost and enterprise-level tools. Here are a few of our favorites: Google Analytics Google Analytics is the essential tool for deep insights into […]
B2B marketing can often feel clinical and unemotional. We rely on numbers to drive results, often forgetting that behind every data point is a person. It’s easy to lose sight of what really gets your customers interested and excited about your brand and truly tap into their emotions. It’s also easy to think that data-driven […]
