Find the latest insights, trends, and topics on B2B and healthcare marketing.
Once you have support from the top for your internal branding campaign, next steps require some strategy and planning. After all, the brand is here to stay. The most important thing to accompany your campaign is long-term commitment, because the process unfolds over time. Internal branding starts with employee awareness and eventually leads to behavior. […]
If you’re leading the charge on internal branding at your company, igniting management’s support should be simple. As we discussed last week, that’s the first step. However, getting your employees committed to the internal brand can be a bit more challenging. For a successful campaign, key personnel in every department have to be on board. […]
As we discussed Monday, the first step towards a strong internal brand is C-level support. Top executives must be responsible for driving the brand message internally and consistently over time. Wondering how leaders at your company can demonstrate brand value to employees? Just as you would externally, launch an integrated internal campaign that enables leadership […]
By now, you’re convinced of the impact of a strong internal brand. Companies who are internal brand powerhouses – think Apple and GE – have employees who make every single customer touchpoint an expression of their brand promise. And it makes a difference. Those companies have developed communities of devoted people eager to use their […]
On Friday, we kicked off our series on internal branding. While many companies recognize the value of a strong brand, their focus is usually external. They often overlook the critical role employees play in shaping relationships with target audiences. Advertising and external communications are an important piece of the puzzle, but building strength internally helps […]
Every company is worried about branding, and understandably, the focus is usually external. But let’s not forget – strength starts at the core. Building a strong internal brand has greater benefits than many realize. The essence of branding is promising and delivering. It’s a simple, yet powerful concept. Companies make promises to customers and do […]
Happy New Year, Chicago! We hope 2014 brings happiness and health – along with all the marketing and business success you could ask for. Employees, friends and clients, here’s to you. Image via (cc) Nimesh M
Need a little reading material to take you into the New Year? To conclude our December theme, we’re back with four of our favorite blog posts on lead management from around the web. Lead Management: 4 principles to follow This post from B2B Lead Blog, covering MarketingSherpa’s Lead Gen Summit in September, breaks down three […]
Even if you’re adopting all the lead management tips we’ve covered this month, you won’t be successful without a bit of organization and consistency. If you’re a small company, it’s worth it to invest in a good CRM tool, and if you’re at a larger company, make sure you’re using yours to its full advantage. […]
Pausing our lead management series for this important message: May today be full of family, friends and rest. Wishing you and yours a happy holiday! Image via (cc) popofatticus
