Find the latest insights, trends, and topics on B2B and healthcare marketing.
As we continue to explore the value of the new sales team, or sales marketing alignment, let’s get practical. Some companies are not in a position to hire new people just to build a fully integrated team. In fact, some companies will find it difficult to make structural changes at all. That doesn’t mean sales […]
As you consider the benefits of the new sales team, you’ll find endless ways marketing and sales complement each other in our digital age. Though salespeople are experts on human connection, they may not be used to staying updated on every new digital trend. This is the 21st century marketer’s wheelhouse. They’re familiar with the […]
As we continue to explore sales-marketing integration, what we’re sharing today might be the biggest lesson marketers can learn from sales managers. B2B and B2C marketers alike know that every brand worth its salt is making efforts to humanize their brand voice. Customers want to feel important and understood. Lucky for us, this is a […]
The new sales team takes an integrated approach to sales and marketing that makes sense to today’s customer. If your company is relatively new, you can build a joint team from the beginning and everyone will be happy. However, if your company has been around a while, merging marketing and sales teams might pose a […]
On Wednesday, we introduced what we think is the best way to reach 21st century customers, the new sales team. Like many marketers, you might be wondering whether marketing and sales are a natural fit. Digital age or not, some companies have sales and marketing so deeply divided that a fusion of the two just […]
Marketers and salespeople all agree that the 21st century consumer has changed rapidly in recent years. The digital revolution has changed the game. The basic steps of selling a product or service remain the same – obtain lead, nurture lead, close deal and increase bottom line, but the path to get there is completely different. […]
After a whole month of diving into best practice for each social channel, how are you feeling? Hopefully, you are equipped to tweet, pin, like and share your company to social success. Every marketer has to keep up with the social arena, but it can be challenging to stay on top of tools that constantly […]
Not unlike last week’s post on LinkedIn, groups are important on Pinterest – especially when it comes to business accounts. Joining popular group boards will be your biggest avenue to getting your company’s name out there and engaging potential leads. Pinning, at first thought, seems like it could be somewhat aimless, but it doesn’t have […]
As a B2B marketer, you might not consider Pinterest your go-to social medium. But take it from us, Pinterest is a surprisingly effective way to gain leads. Collect followers, gain traction by engaging them visually, and get them to your subscription page. Here’s how: Post quality content This starts it all. Without quality content, you have […]
Today’s guest post comes to you from Angela Costanzi, Vice President of Creative Services at Movéo. From recipes and weddings to fashion and dream destinations, Pinterest makes it easy to find, organize and access areas of interest. The personalized media platform has become one of the fastest-growing social networks online. While the site is used […]
