Find the latest insights, trends, and topics on B2B and healthcare marketing.
As we noted on Monday, most CMOs feel that they don’t have the tools and resources they need to manage social media. Keeping up with the ever-changing world of social is no easy feat, unless you know Laura Roeder. We discovered Laura’s site Social Media Marketer a few months ago, and were immediately impressed by […]
According to IBM’s CMO Study, 68% of global CMOs feel underprepared to manage social media. Given the rate things are changing in the social space, this isn’t surprising. It seems like a new network or technology is released nearly every day. Unfortunately, rather than finding a way to keep up or hiring someone who can, […]
Due to the explosion of data we’ve been talking about so much lately, many marketing teams (70% according to NetVantage) are considering adding a Data Scientist to their teams. While this might sound like a made up title, it’s very real, and according to many marketers, it’s a very valuable position. So what is a […]
On Monday, we talked about the struggle many marketers have with proving the ROI of their work. We think that one of the main reasons for their difficulty is the explosion of data, and the results of IBM’s CMO study seem to agree. There are so many sources of data, and sometimes, it feels near […]
If you’re struggling with ROI, you’re not alone. According to a recent study of global CMOs conducted by IBM, over 50% of global CMOs are having trouble providing hard numbers to prove the value of their work. This is a serious problem, as the same study showed that 63% of CMOs said they believe marketing […]
It’s the end of February, and time for the monthly roundup of our favorite B2B marketing blog posts from around the web. The posts we’ve chosen touch on themes that this month’s readers will find familiar: Social Networks, Marketing Technology, and a good old-fashioned “Learn from the Big Guys” post. The Top 9 Social Networks […]
Nobody likes fear. In fact, we usually do our best to avoid it. We like to talk about how marketing is based on desire and fulfillment, not anxiety and doubt. But the fact of the matter is that B2B marketing is shifting. While consumers might wonder if they can afford a new computer, business owners […]
We all love a happy customer, but if there’s one thing we love even more, it’s the customer who can’t stop talking about how great we are. What better marketing is there than someone recommending your company or product to everyone they meet? Although it is too often neglected, word-of-mouth marketing is highly effective. A […]
According to a recent study, just over half of B2B companies are considering investing in new marketing automation systems this year. What about you? Would upgrading your current system bring you the results you want? Or are you just beginning to incorporate the potential of marketing automation into your future plans? Marketing Automation has been […]
Trying to keep your content fresh? For busy B2B marketers, this is an uphill challenge. The Internet is a bottomless pit of information; to stay at the top, you need to produce ever more interesting and relevant content. And content takes time. There are a couple of options when it comes to keeping your content […]
