Find the latest insights, trends, and topics on B2B and healthcare marketing.
So you’ve been putting in the long hours on your new marketing campaign, fine-tuning the copy and jazzing up the graphics. Everyone agrees it couldn’t be more perfect – until it falls flat. What just happened here? According to this interesting post by B2BMarketingSmarts.com’s Susan Fantle, there’s a simple reason for the failure of seemingly faultless […]
Email marketing is one of the best ways to reach out to your customer base. It’s virtually instant, readily analyzable, and nobody has to pay for the postage. Fully 97% of small businesses use email marketing, according to eMarketer. Unfortunately, a recent study by the Email Institute found that the average open rate for a […]
We’ve already discussed the benefits of content curation, but let’s be realistic. Very few of us have the time to sift through the vastness of the Internet to come up with the best articles, blogs, videos, and pictures that tie into our brands. Yet the hunt for ever more interesting and relevant content is the […]
You probably get a physical every year – or at least you plan to. And your car gets its yearly tuneup, right? So why not your data? Data is an integral part of the marketing game. Without it, B2B marketing is just a practice exercise. So why waste time chasing leads based on bad data? […]
A recent study by MarketingSherpa pointed out that 74% of the professionals surveyed admitted that they were having difficulty generating high-quality leads. Ouch. Nearly three-quarters of businesses are struggling to effectively attract their target audiences and convert all that time and energy into sales. If your business is struggling to meet its goals – financial […]
This January, Facebook announced it was launching Graph Search, an improvement over the social network’s current search engine. This move has everyone’s attention, from social media marketers to privacy-rights watchdogs. What is Facebook Graph Search, and what difference is it likely to make in B2B marketing? Facebook Graph Search: Search Meets Social Facebook has reached […]
Now that 2013 is well under way, it’s time to start thinking about our how we can keep improving from a marketing perspective as the year draws on. What is working in your marketing efforts? What needs to be tweaked? What needs to be totally overhauled? This month, we’re focusing on social media and collaboration. […]
It’s time for our monthly roundup of must-read B2B marketing blog posts from around the web! Read on to stay up-to-date and in-the-know: Savvy B2B Marketing: 3 Quick Ideas to Improve B2B Blogging Productivity Maintaining a blog takes time and planning. These three tips help streamline the process while boosting traffic and social sharing at […]
By now, you know that content marketing is a powerful tool for B2B companies. But many are still focused on traditional formats like case studies and white papers. While those forms of content are valuable in the right place and time, be sure to explore the many other options available for sharing content. To get […]
Interested in the social media space but unsure if it’s right for your company? While most B2B companies have begun to pay some attention to social media, many are still not utilizing it for one reason or another. We want to help break down some common barriers that keep B2B companies from engaging in social […]
