Find the latest insights, trends, and topics on B2B and healthcare marketing.
Last week, BtoB Magazine covered a study that found only 27% of B2B companies had a staff member exclusively devoted to social media. We found that number a little bit surprising given the fact that B2B spending on social media marketing is expected to grow to $54 million by 2014 (just over a year from […]
If you get our e-newsletter, you already know that we’re turning our attention to goal setting and planning for 2013. We’re willing to bet that you’re doing the same now that we’re officially into the last month of 2012. Goal setting is an essential task for any marketing department, but it’s not always as easy […]
Can you believe November is already coming to a close? We know you’re busy getting ready for the year ahead, but hope you’ll take a couple minutes to check out some of our recent favorite B2B marketing content from across the web The CMO Guide to Building a Data-Driven Marketing Team via Marketo Metrics, analytics […]
We all like predictable routines and fail-proof formulas. But sometimes, what worked in the past simply becomes ineffective. Sometimes, we encounter a shift so great that everything we knew to be important in the past simply ceases to matter. Such a shift has been taking place in B2B marketing for the last several years. Last […]
Now that Thanksgiving is over and the holiday season is officially upon us, most marketers are turning their attention to planning for 2013. But before you jump into next year with full force, there are a few things you should do in order to make sure 2012 comes to a smooth end. Here are our […]
By this time tomorrow, we’ll all be cooking up big meals in our kitchens, eating turkey and falling asleep while watching football. Many of us will also partake in a Thanksgiving tradition of going around the dinner table and saying one thing we’re thankful for this year. In the spirit of holiday, we’re going to […]
If you’re searching for a job, Facebook probably isn’t the first place you’d think to look. But Facebook wants to change that. Last week, they released their brand new Social Jobs Partnership app, which functions as a job posting aggregator, pulling job postings from other sites like jobvite.com and monster.com. The Social Jobs Partnership app […]
With the biggest shopping day of the year just one week away, we have our minds on unique opportunities that exist for B2B companies to take advantage of the spike in shopping and spending that is about to take place. While Black Friday and Cyber Monday are typically thought of as consumer-driven events, we believe […]
One of the biggest challenges that most companies face when it comes to content marketing is developing enough high quality content to feed their various channels and keep their audience interested. Content creation is a lot of work, and typically requires coordination between several different departments or practice areas. But what if content creation wasn’t […]
For most companies, social media is all about generating awareness, building relationships and providing customer service. But for B2B businesses, social can play another important, but often overlooked role. It can help you identify and gather intelligence about your prospective customers that your sales team can use in the field. Any good salesperson knows that […]
