Find the latest insights, trends, and topics on B2B and healthcare marketing.
As we mentioned a few weeks ago, B2B marketers can learn a great deal from Apple’s successful product launch strategy. However, last week, it became clear that we can learn just as much from the Silicon Valley giant’s mistakes. Along with the release of the iPhone 5, Apple also made their most advanced iPhone operating […]
Here’s a new term for your B2B marketing jargon dictionary: magnetic content. If you haven’t heard it already, you will. Marketers in both the B2B and the B2C spaces have been using the term to describe any kind of content “that attracts rather than distracts.” If you’re still confused, don’t worry. We’re here to break […]
No matter how you go about it, generating a qualified B2B lead is never cheap. But if you believe the statistics, inbound leads come at a much more reasonable cost than outbound. In fact, as our strategic agency partner in the UK, Earnest, highlighted in their “vital statistics” video, the average outbound lead costs $364 […]
As BtoB Magazine reported earlier today, Facebook has officially launched a new ad retargeting tool that allows advertisers to bid real-time for Facebook ads that target users based on their browsing activity across the web. This new option presents some great opportunities for advertisers, but before you run off and start bidding on ads, there are a […]
You’ve undoubtedly heard by now that Apple unveiled its new iPhone 5 today. In true Apple fashion, the product launch was surrounded by a great deal of anticipation, speculation and fanfare. Whether you think the new iPhone 5 is truly innovative or just a glorified version of the iPhone 4, there’s no denying the fact […]
As you may already know, LinkedIn rolled out a new look and feel for its company pages to select big name users last week. The new design, which looks more than a little bit like Facebook’s timeline, will be available for all company pages later this year. Unless you work for Philips, Citi, HP or Dell, you can’t take advantage of […]
Last week, we devoured Kipp Bodnar’s podcast on social media strategy for B2B companies. We cheered when he warned against making assumptions about what will work with social media, and we took tons of notes when he offered advice about new ways to use social tools for lead generation. But there was one part of […]
Since we spent last week wrapping up our “Burning Questions” series, we decided to share our favorite B2B marketing posts from August this week rather than at the end of the month as usual. There were so many great articles, posts, webinars, and podcasts last month that it was difficult to narrow our list down […]
Today, we’re going to wrap up our discussion on content strategy with an examination of a controversial topic: content delivery. There is a lot of debate going on right now in the B2B world about the merits of “gating” content, or putting it behind a form or paywall. The content experts at Movéo and Earnest […]
Now that you’ve heard Movéo and Earnest’s views on the importance of content strategy and showcasing subject matter experts through content, let’s hear their thoughts on the influence that content can have on B2B buyers. Catch up on the first three posts in this series here. ______________________ BD Some of our clients are somewhat skeptical […]
