Find the latest insights, trends, and topics on B2B and healthcare marketing.
Let’s continue our roundtable discussion on content strategy today with Movéo and Earnest’s answers to a common question about how B2B companies can leverage content marketing to showcase their subject matter experts. If you need to catch up on the series, you can find all the posts here. _____________________ BD Our clients typically have real […]
Movéo recently began a partnership with UK-based agency Earnest, and we were thrilled to learn that they’re just as interested in content marketing as we are. Our managing partner Brian Davies and Senior Brand Strategist Dave Skidmore sat down with Earnest’s Managing Director Chris Wilson, and their Planning Director Paul Hewerdine for a discussion on […]
Today’s guest post comes from our Vice President of Engagement Management, Sheri Granholm. She stopped by Get There to talk about how quickly our B2B marketing world is changing, and to share her thoughts on what we can expect in years to come. ——————————— Who doesn’t love prognosticators, especially in the world of business? So […]
As we’ve said in a few recent posts, we believe the lines are beginning to blur between B2B and B2C marketing. Still, as similar as the two worlds may become, B2B media relations will always present unique opportunities and challenges that do not exist in the B2C world. Let’s take a look at a few […]
BtoB Magazine reported last week that marketers expect to spend $525 million on marketing automation this year — a 60% increase over 2011’s spend. We’ve certainly experienced this trend firsthand in our work with B2B clients, and have a few hunches about the reasons behind it. Here’s our take on the top three reasons marketing […]
As we mentioned back before the opening ceremony, there are quite a few B2B companies in this year’s group of Olympic advertisers. Now that the games are almost over, it’s about time we review a few of the best B2B ads from the games. Here are a few of our favorites so far: General Electric […]
If you run any kind of content marketing program, chances are you’ve tried your fair share of content planning tools. Content marketing can be complex, but the right tools can make the process almost pain-free. Here are a few of our favorites: DivvyHQ We mentioned DivvyHQ in a recent post on social media tools, but […]
In last week’s post about mapping content to the B2B buyer’s journey, we said that B2B marketers must focus on both the information needs of their customers and the content formats that best deliver this information when planning a content marketing program. However, as some of you pointed out on Twitter, this idea only works if […]
According to a study from the Content Marketing Institute, 60% of B2B companies plan to increase their content marketing spend in the next 12 months. Clearly, B2B marketers believe that content marketing is a powerful tool, and we couldn’t agree more. Content marketing isn’t an easy task, but fortunately, there are many great examples […]
There has been some interesting debate taking place on the blogosphere lately about the merits of mapping content formats to the B2B buyer’s decision-making process. As B2B marketers, we’re taught to believe that our customers follow a standard sequence when making a buying decision that looks something like this: It makes sense, then, that we […]
