Find the latest insights, trends, and topics on B2B and healthcare marketing.
In the last few years, the trend of crowdsourcing for creative work has really taken off. Sites like 99Designs and crowdSPRING have made it possible for any company seeking simple creative services (like a logo or business card design) to post an assignment, receive hundreds of concepts to choose from, and then pay for only […]
In case you haven’t heard, LinkedIn introduced a new feature that could be very valuable for B2B companies last week. Their new Targeted Status Updates for company pages will allow companies to target their connections by any number of factors (industry, company size, title etc.) and then send specific status updates only to certain groups. […]
It’s the last week in June, and as always, we’re sharing a few of our favorite B2B marketing posts from the last month. Here’s what’s been keeping us interested and on our toes in June: Social Media Does Not Influence B2B Buyers via Business2Community After all the investment (both time and money) that B2B companies […]
We’re excited to welcome our Junior Copywriter Brannon Smith to Get There as a guest poster today. We asked Brannon to stop by the blog to share his thoughts on combatting one of the biggest blunders in B2B marketing: boring presentations. Take it away, Brannon! ————- Ranked right up there with the fear of flying, […]
It seems like we hear about a new social media management tool nearly every day. As a marketer, it’s easy to get overwhelmed. You’re probably asking yourself how you could possibly decide which tools will help grow your business, and which are just a waste of time. There are a few paid tools that stand […]
B2B companies that include social media in their lead generation efforts enjoy a better alignment between marketing and sales. Companies that use a CRM are more likely to see an increase their marketing budgets than those that do not. Companies that engage in marketing automation are happier with the quality of leads they receive than […]
Movéo was in the house as Guy Kawasaki, former Apple software evangelist and author of “Enchantment: The Art of Changing Hearts, Minds and Actions” spoke at this year’s Business Marketing Association conference (themed “Grow”). Kawasaki offered a number of suggestions to marketers to inspire the “enchantment” he said businesses need in order to succeed. These […]
We’ve said it before and we’ll say it again: Content marketing is tough. It requires creativity, careful planning and coordination of many moving pieces. While we could offer countless tips and best practices, if you’re just starting out in content marketing, you might be more interested in learning what not to do. Here’s our take […]
Back in December, Mashable wrote about their predictions for the impact of digital on B2B sales. Now that we’re almost halfway through the year, we thought it would be a great time to look at which predictions have come true so far. Prediction #2: Companies will Use Facebook as a Sales Channel GE is always […]
B2B Magazine reported that marketing automation is gaining popularity among American marketing executives. As more companies jump into automation (59% of those surveyed say they’ll boost their marketing automation spend this year) it’s important to stay focused on what makes a marketing automation effort successful. We consider the following three things to be key ingredients […]
