Find the latest insights, trends, and topics on B2B and healthcare marketing.
When it comes to managing a successful content marketing program, finding ways to meet demand for fresh content and overcoming the challenges of managing complex content streams are just the tip of the iceberg. You also have to build a reputation for your organization and the content you share. That’s why the third law of […]
Last week, several members of our Movéo team attended the Business Marketing Association’s breakfast seminar with Karstin Bodell, VP of General Business Marketing at IBM. At the event, Karstin shared the results of IBM’s CMO study, which aggregated the results of interviews with 1,700 CMO’s across the globe. As expected, we came away from the […]
When we posted about the pros and cons of Pinterest on Monday, one pro we mentioned is that Pinterest is a great repository of visual content. What we didn’t explain in-depth is why visual content is so important for B2B companies. We thought we’d do just that in today’s post, but then we happened across […]
Let’s jump back into our “Five New Laws of Content” series with a discussion of Law #2: The Law of Complexity. The Law of Complexity is a lot like the Law of Entropy. The Law of Entropy loosely describes something we all know by casual observation: the amount of chaos in a system tends to […]
There’s no denying it: Pinterest has officially become a major player in social media. The social-sharing photo website — introduced just ten months ago — allows users to “pin” images they find interesting to virtual pinboards and share them with their followers. The site has already grown to attract over 13 million users, and marketers […]
As promised, we’re delving into the first law of content from our “Five New Laws of Content” white paper today. The first and, for many organizations, the most challenging law, is the Law of Consumption. The Law of Consumption can be summarized as follows: As the rate of content consumption increases, the value of fresh […]
Editor’s note: Today’s post was written by guest contributor Stephanie Hides. Stephanie is a Resource Manager at Movéo and is responsible for recruiting new talent to the agency. People are always asking me: “What can I do to make myself stand out?” “Can you look at my resumé and give me some pointers?” “What should […]
We’ve been thinking a lot about content here at Movéo. This makes sense, as we recently announced the addition of content marketing to our core offering, but we’re not the only ones with content on our minds. In fact, according to a recent Content Marketing Institute study, 9 out of 10 B2B companies are currently […]
Editor’s Note: Today’s blog post was written by Irene Westcott, Creative Director at Movéo. By now, you’ve heard all the impressive statistics –– like the fact that mobile searches have increased 400% since 20101, and that smartphones will be the Internet device of choice by 2013.2 But what you may not have heard is how to […]
The future advances on us whether we adapt to it or not. And the future for marketers — especially B2B marketers — is indisputably going to include more and more content. In fact, the future is here. A recent study from the Content Marketing Institute showed that 90 percent of B2B marketers do some kind […]
