Find the latest insights, trends, and topics on B2B and healthcare marketing.
Pay-per-click (PPC) and search engine optimization (SEO) marketing can benefit from each other when integrated. If you are currently running campaigns in both channels, or considering doing so, it is important to know how the two can feed off of each other to create a successful integrated search engine marketing campaign. SEO is a process, […]
Online discussions have revolutionized how businesses must serve their current and potential customers. Through savvy tools, companies can monitor what people are saying about their brand, which puts them in a position to have customer service representatives react. One such tool is a product from Salesforce appropritately named Salesforce for Twitter. An interesting function of […]
In short, neuromarketing is the science of studying how our brains react to marketing messaging. Some marketers are now measuring our brain activity for insight into how and why we act as consumers. Neuromarketing certainly has its flaws, but so does traditional research. In a recent article, titled Neuromarketing Hope and Hype: 5 Brands Conducting […]
As a company, it’s important to know what others are saying about your brand. Thankfully, there are tools to help us keep track of what is being said and who is saying it. Here are three tools to help discover these online conversations: socialmention This site allows you to create alerts, just like Google Alerts. […]
The hot topic in marketing these days is how a company can use social media and social networking to their advantage. If you’re new to the scene, you might be wondering how you can get started without getting in over your head. The answer is LinkedIn. You probably have your own profile and company page […]
Movéo Integrated Branding wants to send out a big thank you to all of our clients and everyone involved in this year’s Aster Awards for recognizing our work. The Aster Awards is an annual competition dedicated to recognizing outstanding healthcare marketing on a national level. We are humbled in being recognized with the following: GOLD […]
If you don’t believe Twitter has any marketing value, get this. You can use Twitter as a research tool even if you don’t have a Twitter page. Would you like an example? I thought so. Let’s take one of our friends – Stericycle. This company offers an array of product recall services. If they want […]
Google is giving away free advertising to charitable organizations. That’s right. Google is giving eligible charities free advertising using their popular advertising platform – AdWords. The program is called Google Grants and organizations can receive up to $1,000 in spending per day. To see if you’re eligible, simply fill out the Google Grants Application and […]
Remember that famous line in Field of Dreams, “If you build it, they will come?” Classic quote, but it doesn’t work with your content online. With a little bit of dedication, nonprofits can use social media as a cost-efficient way to improve their reach to online users, but you can’t expect them to come to […]
It’s been hard not to notice the massive branding efforts that Pepsi has put forth in the past few months. New cans, new logos, new ads. I’m intrigued to see how this affects their place in the market. Image courtesy of Adrants It’s not the first time that Pepsi has made dramatic strides to gain […]
