grow_

Contrary to what many may think, a laid-back work environment can actually be motivating. A BusinessWeek article explains how Best Buy has switched to ROWE or a "results-only work environment". The whole idea of ROWE is to break out of the cookie cutter office. Best Buy employees, “take conference calls while [they] hunt, collaborate from […]

If you are an avid user of Google Analytics, you’ve probably noticed the beta version of Google’s Custom Reporting: This is a great addition to Google Analytics, especially for marketers who work with clients. In a perfect world, every client would display interest in the same metrics – but it’s not a perfect world. Clients […]

As someone who manages a large number of PPC campaigns, across a variety of search engines, I must say that I’ve noticed an important difference in the customer experience between Yahoo! SM and Google. The Google experience has been designed to make things very user-friendly, including the AdWords interface, which makes campaign setup a breeze.  But with Yahoo! SM, […]

Traditional thinking of how to construct an AdWords typically falls into two schools of thought. The first school, championed by Perry Marshall and other Guru’s, is to use dynamic keyword insertion to ensure your headline matches the search query of the user. The second school, promoted by many experts such as David Bullock, is to […]

The online universe has no geographic boundaries when it comes to networking and search engine marketing. If you offer a service that you can provide from coast to coast, there is nothing stopping you from marketing your company to anyone and everyone. However, there will always be companies that thrive locally. As an example, let’s […]

In search advertising, one has just a few seconds to catch a potentialcustomer's attention and separate their business from the competition.  Theheadline of any ad copy can be used to do the heavy lifting, saying “clickon me, I have the information you are searching for.” Utilizing keywords from your search campaign in the title of […]

In search marketing, relevancy is king of conversions. You want users to land on relevant pages that are optimized for the keyword or keyword phrase that took them there – whether it be an organic or paid listing. This makes the user happy because they find exactly what they’re looking for and it makes the […]

A few weeks back, Adweek authored an article called Google Adsense: It’s In the Game. In addition to the witty title, the contents of the article were very interesting – Google is infiltrating their way into the world of online games with Adsense. For some of us, this may not come as a surprise. The […]

According to reports in Internet Retailer, October 2008 pay-per-click advertisers experienced an increase in ad rates by 14%. During this period Google accounted for 77% of search advertising budgets and accounted for about 62% of searches. At the heart of this growth for Google is the user experience. User’s surveyed saw Google scoring higher in […]

When trying to decide what ad copy is most effective in moving a viewer to a click, to a conversion each step of the equation offers it’s unique input into what drives a viewer of an ad to convert. Step 1: Impression to Click The almighty click through rate, CTR, has been regarded by pay […]