Find the latest insights, trends, and topics on B2B and healthcare marketing.
The blog post on TechCrunch about Intel filing a lawsuit against Intellife got me thinking about how the process for naming a company attempts to prevent confusion in the marketplace. In our office, we have a number of employees by the name of "Julie" and an employee by the name of "Julia," and this situation […]
Most people would agree that creative, pie-in-the-sky types are right-brained individuals, while left-brainers make fantastic number-crunchers. I’ve always been on board with that, too. In a somewhat pensive state I put two and two together and realized that a person with a dominant right brain is actually left-handed. I had never questioned my right-handed status […]
Campaign after campaign we look to take our reporting data on creative effectiveness and apply it to improving future campaign creative. We look at CTR, the landing page conversions data, and the actions taken by the visitors once they land on the landing page. It becomes clear that the traditional 20 – 30k banner ads […]
Something about hearing that just made me think about it, does it really matter? I have to be honest, I would consider myself neither a PC guy or a Mac guy. I made the decision to just use both. When I first bought a computer I bought a PC, because I didn’t have the need […]
It wasn’t so long ago that car manufacturers were some of the only companies experimenting with video on the web. It made perfect sense for them. Re-cut and re-purpose existing tv footage to bring pulse-pounding motion online. Any expense that came as a result of editing or programming was justified because of the product’s high-ticket […]
A new eMarketer report predicts that U.S. marketers will spend $40 million in 2008 to advertise to a business audience via online social networks like LinkedIn and Facebook. With LinkedIn being an online network of experienced professionals, this pairing makes sense – I get it. But Facebook? Now, for me, that’s a stretch considering their […]
Do a search on “learn Google AdWords” and the word “secret” is likely to appear in at least a few of the ads you see displayed. Then the advertiser will tell you how fast and easy their system is to teach you how to do it. If it looks too good to be true, it […]
Whenever I hear someone who is new to writing AdWords ad copy they inevitably mention great “tricks” they learned from whatever “guru’s” course they took. The first one to always come up is dynamic keyword insertion. Here is what dynamic keyword insertion is physically: {keyword:alternate text} So you search for “local laundry service” And see […]
Although many superheroes that we know today have concealed identities, they have something we can remember them by. They all carry a symbol or logo that lets people know who they are. Almost everyone knows Superman and Batman. These are our childhood heroes. Superman carries a large red and yellow icon on his chest that […]
By now you’ve probably gotten a gander at Microsoft’s newest marketing ploy: a 90-second commercial featuring Jerry Seinfeld and Bill Gates. But just in case you haven’t, here’s what you need to know: Seinfeld runs into Gates in a discount shoe retailer at a shopping mall. Seinfeldian silliness ensues. No mention of Microsoft is made […]
