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Currently the portion of the advertising budget being spent on search marketing has been increasing much faster than other advertising forms, and for many businesses it is difficult to gauge what percentage of their media spend should be allocated to search. From 2006 to 2007 ad spend on Search advertising increaded by almost 19% according […]

With MSN still loosing search market share, and the failed Yahoo bid, you would think that Google would have written them off as competition and figured the software giant would, well…          …stick to software. It seems like Google has other plans than to quietly back away from possible confrontation with Microsoft. The […]

Have you needed information so fast that you pull out your cell phone only to see that website of your bank does not work with the phone’s web browser? Maybe it does work but the loading time is too long for you to even access your bank account. People do not always want to surf […]

There is no arguing the fact that social networking is here to stay. If you’re like me you subscribe to multiple networks, some, like Facebook  for your personal interests and others ,like LinkedIn, for your professional interests.  The problem for many of us, besides finding time to actively manage our social universe, is finding ways […]

For Sale:  Baseball team.  Has not won a World Series in 100 years.Ballpark is second oldest in the major leagues and is falling apart.  Parking around stadium is horrendous.  Sixteen pennants won, 0 since 1945.  Asking price:  $1 billion. You guessed it, I’m referring to the Chicago Cubs who are currently being sold by Sam […]

Getting a new creative assignment can be really exciting. Any idea can be considered and you begin to see the potential of the project. And brainstorming is my favorite part of the job. Sharing ideas and developing something great as a team is why I love being in the creative group. But there is also, […]

Are you a good listener? Next time you are in a casual conversation with a friend, try something different – repeat what your friend says before you respond. This will feel very awkward, but it will definitely test your listening skills. In the business context, listening to customers and employees is important because these groups […]

Google began a private beta of Google TV Ads last summer, and released it to the public in May.  However, for many agencies and advertisers tracking held them back from trying the distribution service. By adding tracking through Analytics to Google TV Ads in June the Internet Info-product marketers jumped in. I’m sure you saw […]

While the Mac is probably a designer’s most important tool, facing thecomputer screen is the last place you want to be if you need to dream upsome big ideas. The best thinking still comes about the old fashionedway–with paper, pencil and "thoughtful discussion" (a polite way of sayingpassionate, heated debates). When it comes to how […]

I recently had the misfortune to endure yet another dreaded annual doctor’s visit. In the exam room, I sat on the uncomfortable exam room bench awaiting a knock on the door to indicate the doctor’s arrival. To rid my mind of the inevitable pokes, prods and looks of consternation to come, I became absorbed in […]