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In my life, before the Internet became the center of my business and professional life I was a Financial Advisor with one of the largest firms in the US. I wanted to crunch the numbers and find the opportunities and help people actually retire. If you would have asked me about CPA online advertising at […]

Companies across the country are being squeezed by rising food and energy prices. At the Chicago American Marketing Association BrandSmart 2008 Conference, Kim Feil, former Chief Marketing Officer of Sara Lee North America, briefly discussed the current economic situation and its impact on consumer brands. At one point, she asked the audience which one premium […]

I’ve been thinking more about why it’s important to build a compelling employment brand. I shared some in an earlier post; here are some additional reasons to consider:A strong employment brand helps you get more out of your HR budget.A properly developed employment brand will include messaging that convincingly communicates the benefits and value that […]

When it comes to emerging media marketing, search engines are one of the most popular options. Search marketing deals with website pages and their relationships with words and phrases that are associated with your company, brand or products. According to Jupiter Research, more than 40 percent of the average marketer’s budget is devoted to search. […]

It has become increasingly difficult for companies to reach large groups of business decision makers through traditional B2B channels. Historically, marketers could rely solely on the trade press or a well-attended tradeshow. One of the fundamental arguments for participating at a tradeshow is that these forums provided a unique opportunity for buyers and sellers to […]

Managing your employment brand (the perception people have of what it’s like to work at a particular company) is essential the health of your business. Not convinced? Consider this: A strong employment brand can enhance revenues, profits, and customer satisfaction.Building your employment brand has an impact that reaches far beyond recruitment and retention. Studies have […]

Your employment brand is the perception current employees and prospective hires have of what it’s like to work at your company. It’s the first impression you make on potential employees. It’s the expectations you set for new hires. And it’s the reason that your most valuable employees decide to either stay with you or leave […]

One final comment on video. Before jumping lens-first into B2B video, it is wise to learn best practices. For example, what is the best balance of substance to sales pitch? (The "Change Artists" series mentioned in a previous post walks this tightrope very adroitly.) Also, don’t try to produce a video on the cheap by […]

I have a confession: I love grammar. As far as most people are concerned, this marks me –– at best –– as very odd. But I have good reason to feel this way. As a writer, communication is at the heart of my craft, and good grammar is at the heart of communication. In my […]

One of the most common mistakes I have seen over the past two years when taking over an Adwords or Yahoo! Search marketing account is the lack of negative keywords. Negative keywords do the same thing in PPC marketing that they do in the search box. For example, if I search for “Movéo” we are […]