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The big trend on the Internet in the last few years is web 2.0. The first year that I kept hearing the term I was working extensively with internet marketers who seemed to be seeping onto the internet from the late night cable infomercials. They all kept saying it was the best thing to happen […]

Where does the search for the right keywords begin when building your online presence? Good Brand Strategy Research begins the process, laying the foundation that will hold everything together. As a Search engine specialist my focus is how to apply the concepts and differentiation built into their Branding into their Interactive and Media presence. But […]

Brand voice. It’s the way your brand sounds, the way it speaks, the way its personality comes through in text. It’s also one of the most often overlooked aspects of brand building. And that’s a shame, because brand voice, when it’s carefully managed, can be a highly effective method of differentiation. Take Apple, for example. […]

Of the many factors of virtual location placement in paid search advertising platforms continues to be one of the most popular ways for tightly niched and small businesses to gain the attention of prospects. The numbers are obvious every time ComScore releases them, Google is squarely sitting on top of search. So for many businesses, […]

As I wrote about in my article Web 2.0 is Branding 2.0, businesses can strengthen their brands by leveraging the internet as a platform for open collaboration with their customers. The purpose behind the dialog can be to entertain, share ideas or drive sales– yes, that’s drive sales. A recent global Internet survey by Nielsen […]

As Google maintains a commanding role on the Internet, more and more companies are looking to get their name out on the famous search engine. However, Google sets strict parameters on the length, style and specifications of any paid ads that are submitted to them. Consequently, writing them can get complicated. On one hand, Google’s […]

Staying current with the latest flash/animation trends these days is hardly an easy task. Movéo has been working with clients to explore more user/experience orientated creative.  it is important to be able to offer new and exciting concepts to take an online campaign to that next level. So I set out to Digital Bootcamp (a […]

Ask any Search Engine Optimization professional and they will tell you that image search is all about the tags. Unfortunately for searchers, this has led to poor quality of  search results. Flickr, the photo social network of Yahoo! Uses tags to group photos into relevant bunches. Microsoft Live.com and Google also have image search engines […]

For the past few years, I have been fortunate to attend several of the IAB’s Leadership Forums.  The event’s organizer, the Interactive Advertising Bureau (www.iab.net), is one of the most respected providers of information-based events for the interactive advertising industry.  The IAB is based in New York and, as a result, the majority of its […]

Third-party ad serving has tremendous benefits for brand owners by providing better visibility into the effects of their online advertising campaigns. Ad servers allow marketers to identify end users—and the actions they have taken—by storing server-side profiles on each user that lands on their site after clicking on an ad (known as a click-through), or […]