Something about hearing that just made me think about it, does it really matter? I have to be honest, I would consider myself neither a PC guy or a Mac guy. I made the decision to just use both. When I first bought a computer I bought a PC, because I didn’t have the need in my eyes for what the Mac is really best at: being creative. Many times did I go to try to edit video on my PC only to get frustrated with the bad rendering when I was done. Long did I dream of the day I would have a Mac to really express myself on. Now that I have one to use, I find myself bringing my PC to the office so I can actually use Excel to it’s fullest without the spinning wheel of color I often see on the Mac.
The point is that although, as seen in the commercial, PC’s dominate much of the computing landscape there are still some things best done on a Mac. Apple really has differentiated themselves and carefully chosen the hill upon which they stand. Whenever I begin to design the strategy for a new paid search marketing campaign the first question I ask is what sets the client apart from the herd, what does their brand signify, how are they aligned. Without understanding how search marketing fits into the media mix and how it aligns with the brand image a campaign can be optimized for 8 hours a day and still not produce the same results as a properly integrated paid search marketing campaign.
