This month on the blog, we explained 10 truths about powerful brands and helped you understand how to get your brand the strength it deserves. Strong brands enjoy forgiveness for missteps, longevity and influence, but that kind of success doesn’t come overnight. It takes dedication and a strategy to build the brand from the inside out.
Here are some other branding posts from around the web, along with our white paper that discusses what a strong brand is and why you need one.
- The Dos and Don’ts of Strong Brand Positioning, by Sean Duffy: Here you’ll find an interesting post about the five most common brand positioning mistakes and how to avoid them.
- 7 Characteristics of Strong Brands, by Reward 3: This post offers a short, inspiring summary of what makes brands powerful.
- Consumers Seem to Be Falling Out of Love With Brands, by Adweek: Though it’s aimed primarily at B2C, this information serves as a reminder that B2B companies need to work to keep prospects engaged, too.
To dig deeper into what makes a brand strong, download our new white paper, 10 Simple Truths About Strong Brands today.
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