Questions for one of today’s brightest minds in B2B social media

Tomorrow, several of us are planning to attend a BMA Chicago event on GE’s social media strategy with their Executive Director of Global Digital Marketing, Linda Boff. GE is one of the companies we admire most in B2B marketing, so needless to say, we’re excited about this event.

Here are a few of the things we’re hoping to learn from Linda, who is likely one of today’s brightest minds in B2B social media:

1. What challenges did GE face in bringing together so many diverse business units under the umbrella of one social media strategy, and how did they overcome these challenges?
2. How did GE integrate its social media strategy into the company’s overall marketing plan?
3. What motivated GE to make cause marketing a key component of its social media strategy with the ecomagination challenge, and why was the challenge so successful?

Check back next week when we share what we learned from Linda and her experience with GE.