Another month (and season) has come to an end, and it’s once again time for a list of our favorite recent B2B marketing posts from around the blogosphere. Enjoy!
Content Marketing 101: 8 steps to B2B Success via SherpaBlog
It’s easy to get bogged down in the complexities of starting a content marketing program, so we were happy to see this post, which breaks the process down into a set of eight easy-to-follow steps. Now you’ll have to lose those excuses and get your content program up and running!
Buyer Personas in B2B Marketing via B2B Digital
This is a great overview of the buyer personas for those who are less familiar with the concept (which, according to this post, is a lot of you). Filp through the SlideShare highlights from the recent #B2BChat to get a well-rounded perspective on the use of personas across our industry.
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