Sharing Your Company Culture on Social Media Pays Off

With Halloween just one week away, we’re getting ready for our annual Halloween celebration, which always includes clever costumes and lots of sweet treats. Holidays and celebrations like these always inspire us to do something that has worked well for us in the past on social media. They inspire us to share our company culture. Last year, when we dressed up for Halloween at the office, we shared pictures of our crazy costumes, including the one you see above of our Managing Partners Bob and Brian dressed up as Mad Men. We’ve done the same thing with pictures from countless agency celebrations in the past and will continue to do so in the future. Why? Because we feel that sharing our company culture is a good business move. By showing that Movéo is a fun place to work, we attract top-notch talent that shares our work hard, play hard mentality. But the benefits of sharing our company culture don’t stop there. We’ve also noticed that both current and potential clients love learning more about the fun side of our agency. The business world can be a serious place, and it’s nice to add a bit of lighthearted content to the mix now and then.

Does your company share its culture online? If not, perhaps you should. Here are a few ways to get started.

1.  Write a manifesto. Part of sharing your company culture involves defining exactly what you stand for on paper. A manifesto can be a great tool for doing just that. Google’s manifesto, which outlines “ten things we know to be true” is a great example of clearly communicated company culture.
2. Create a video. The next best thing to experiencing company culture firsthand might be seeing it in a video. Why not create a short piece that shows what a typical day at your workplace looks like? This will help prospective employees and customers get to know you before you ever have your first meeting.
3. Share images. This one seems obvious given the introduction to this post, but we really do feel that posting photos of your company outings, events and even brainstorming sessions can be a great way to share your culture with the world. You can bet you’ll see some photos of this year’s best Movéo Halloween costumes on Facebook next week!