Is your brand data-driven? If not, it’s time to make a change. As we’ve discussed this month, data-driven brands have the upper hand in marketing, as they’re better able to adapt and respond to changing variables in the marketplace. Read on to learn the six qualities of a data-driven brand that help them rise to the top:
Data-driven brands can adapt as needed, in real-time. Instead of waiting for a quarterly or end-of-year report to adjust marketing strategy, they collect data continuously and use it to guide day-to-day decisions about your brand’s direction.
Data analysis allows companies to better understand their customers and target marketing more effectively. Reach your potential clients with a better understanding of where they go online and what they do when they get there. Use these insights to shape your marketing efforts and tailor them to each digital channel.
Data-driven brands stay relevant by responding to the needs of their audience. Keep tabs on data to understand what’s hot in your field and track the conversations that leads and clients engage with online. Shape your marketing strategy based on what’s happening right now, not on an outdated projection.
Data-driven brands use insights to shape all facets of their digital marketing, including on social media. Analyze the performance of your organization’s posts on Facebook, Twitter and other social sites to understand what engages your targets. Then, shape your social sharing accordingly.
A data-driven brand unifies its voice and campaigns across platforms, in everything from banner ads to owned content on the main website. Create a truly integrated campaign and use data to perfect your brand’s approach on each platform.
These days, digital marketing seems simpler and more accessible than ever. But that means that a holistic strategy is also more important than ever. The brands that can create data-driven digital marketing strategies that are more than the sum of their parts will pull ahead of organizations that take a more haphazard approach.
Read our blog throughout the month to learn more about taking your brand to the next level in data-driven marketing.
Photo Credit: FBI Analyst via Wikimedia Commons
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