Today, we’re going to wrap up our discussion on content strategy with an examination of a controversial topic: content delivery. There is a lot of debate going on right now in the B2B world about the merits of “gating” content, or putting it behind a form or paywall. The content experts at Movéo and Earnest […]
Now that you’ve heard Movéo and Earnest’s views on the importance of content strategy and showcasing subject matter experts through content, let’s hear their thoughts on the influence that content can have on B2B buyers. Catch up on the first three posts in this series here. ______________________ BD Some of our clients are somewhat skeptical […]
Let’s continue our roundtable discussion on content strategy today with Movéo and Earnest’s answers to a common question about how B2B companies can leverage content marketing to showcase their subject matter experts. If you need to catch up on the series, you can find all the posts here. _____________________ BD Our clients typically have real […]
Movéo recently began a partnership with UK-based agency Earnest, and we were thrilled to learn that they’re just as interested in content marketing as we are. Our managing partner Brian Davies and Senior Brand Strategist Dave Skidmore sat down with Earnest’s Managing Director Chris Wilson, and their Planning Director Paul Hewerdine for a discussion on […]
