As the Internet evolves it takes many industries along for the ride. One such industry is healthcare. Way back in the old days, more popularly known as the ‘90’s, healthcare customers would rely on word-of-mouth references and telephone books to find a family doctor. But oh how the times have changed.
Nowadays, the Internet has molded us into a research-intense society. We can go online and scour the Web to help find qualified doctors. Thanks to user-generated content, some sites even allow us to categorize potential physicians not only by proximity, but by ratings and reviews.
Because of this migration to the Web, it’s critical that healthcare companies and physicians are visible online. The Internet is the new phone book, but more dynamic. Healthcare doctors and companies can host a blog, publish videos, educate their clients, etc. There’s a whole new world of Internet healthcare marketing. Sites like WebMD.com have physician directories complete with profiles and contact information. It’s important for physicians to be included in these major directories, so they don’t miss out on potential customers.
Jeff Swanson, Organic Search Specialist
