Getting a new creative assignment can be really exciting. Any idea can be considered and you begin to see the potential of the project. And brainstorming is my favorite part of the job. Sharing ideas and developing something great as a team is why I love being in the creative group. But there is also, at least on my part, a bit of nerves that come with presenting my ideas to others in a meeting.
I always have a small fear that while I’m sitting at my desk, brainstorming alone before the meeting starts, that what I’m coming up won’t have that “wow factor.” And if that’s true, how can I make a case for something that’s just mediocre? What if my idea is totally shot down? What if everyone points and laughs?
But, as always, once the meeting begins, and the brainstorm starts rolling, and conversation starts flowing, fear can transform into excitement and anticipation. I think that any creative person hopes (at least a little) that their idea will be chosen and that it will become an award-winning masterpiece. And whether it does or not, if the ad or campaign is a success for the client, there’s nothing to worry about. Until next time.
Vicki Treptow, Copywriter
