Goal is a word that is more intimidating than it should be. If you’ve noticed this, you might have wondered why. Goals are positive and well-intentioned, so why do they induce such anxiety? Here’s the thing that everyone knows but not many admit: everyone sets goals, but very few achieve them.
With that knowledge, we understand that goals are scary to set because in many ways, we relate them to failure. Many executives, business leaders and marketers for example, find themselves asking why goals seem to so often result in failure. The answer, we believe, lies in the fact that goals are determined once, shared infrequently and seldom revisited.
Last month marked the beginning of a new fiscal year for many companies, and for others, it began the second half of 2013. Both present a natural opportunity to revisit goals, checking in on progress and reevaluating when necessary. It is hard to believe August is upon us, with January seeming to have just passed, bright and shiny with its new goals and lofty ambitions.
This month, we plan to walk you through the process of successfully setting and achieving goals for business. We will help you check in on goals you might have set earlier this year, and together, we will examine how they are working for you and whether or not they are leading your company to success. In the end, we hope you will have a better understanding of how to make the goal setting process more useful for everyone involved.
Next week, we will take a look at the first step towards effective goal setting: Review.
Image credit: Swen-Peter Ekkebus
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