In recent years, companies have become adept at using Twitter for marketing and communications. Most of them, however, are only just beginning to recognize the power of Twitter as a sales tool. An increasing number of sales teams are incorporating social selling into their strategies, and as it turns out, tweeting is one of the best ways to increase revenue.
Sales teams can identify leads quickly and easily with Twitter, and making them feel engaged is easy. Here are a few practical tips to get your team on the right path:
To increase social selling, each sales person should have a targeted number of new connections to make each day. Key influencers of your target consumer can be identified with Klout, and it is in a sales team’s best interest to initiate connections with those individuals regularly. Become familiar with their content, respond to it and share it. Aggressive interaction with your field’s influencers will not go unnoticed by consumers, and leads will begin to accumulate.
The best way to engage leads is with good content. Do not be afraid to let your sales team remove product from their social posts to focus on story-telling. Allow the focus to be a powerful narrative, creating a story around your brand that shows empathy for consumers. This approach will increase social connections and lead to sales.
Originally, sales people were encouraged to lose themselves within their brand’s message, but this has changed. Personal branding has become one of the most powerful social selling tools. When a sales person makes the effort to become an established leader in his or her field, connections increase and leads look to them for answers. Customers relate to a personal, social voice with whom to connect – someone to trust – and that’s when social selling truly begins.
Thanks to Twitter, B2B companies have the world at their fingertips. Tweet your way to sales by empowering your sales team to develop strong personal brands that can tell a story, make connections and in the end, recommend product.
(Image credit: Christopher Jiminez)
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