It’s that time of the year again! Everyone’s talking about their plans for the new year, resolving to commit to a new habit or make a change for the better. Don’t stop with your personal development goals — set some New Year’s resolutions for your marketing.
In 2016, commit to:
Without data, content marketing cannot do its job successfully. With data, your team can take marketing creativity to the next level, driven by insights on what really engages prospects and drives conversions.
“Rules and tools” marketing is dead and gone. Modern digital marketing is all about building data-driven strategies. It’s about determining the KPIs you need to measure, tracking them, analyzing the results in detail and then putting your findings into action.
For more on data-driven marketing, revisit our white paper, The New Marketing Value Chain.
Your organization ought to have a clear statement of purpose that lays out your values and the way your organization intends to benefit your customers, your employees and the rest of the world.
Once you create this statement of purpose, you still have to communicate it, internally and externally. It’s critical to your messaging to leads and to your employment brand. Marketing is the chief way to take that statement of purpose and share it widely.
To learn more about how a strong, well-communicated business purpose can benefit your employees, your community and your bottom line, read our white paper, COR Value: Higher Purpose Means Higher Profits.
There’s so much marketing content out there that marketing teams have begun to worry about “content shock,” a fear that content is losing its effectiveness because there is simply more out there than people can consume.
Don’t despair. Instead, make more engaging content by trying something new. Rather than producing the same old content types, experiment with innovative content forms, such as interactive storytelling, digital games or live streaming video. Even better, pair an innovative content form with other best practices for creating compelling content, such as performing original research.
For ideas on how to craft a clickable interactive content campaign in 2016, read our post, What marketing lessons can you learn from unbranded interactive content?
For more marketing ideas and lessons, browse our past blog posts.
(Click here to expand)
