A recent study by MarketingSherpa pointed out that 74% of the professionals surveyed admitted that they were having difficulty generating high-quality leads.
Ouch. Nearly three-quarters of businesses are struggling to effectively attract their target audiences and convert all that time and energy into sales.
If your business is struggling to meet its goals – financial or marketing – consider whether you might be running into one of these common barriers:
While paid searches, TV commercials, and print advertisements are all great ways to get the word out about your business, they are not the only means available. Nor should you focus on, say, search engine optimization to the exclusion of all other forms of marketing. Some of the most effective means of online advertising can also be the cheapest – email campaigns, for example, can help you reach targeted consumers for a very cost-effective price. The lesson: diversify the media you use to reach your prospective customers mix things up to figure out what works best.
Don’t fall victim to the common mistake of forgetting your intended audience. Who is likely to need your expertise or product? Why? What will get their attention? What will move them to act? Do a little research, spend a little time in the planning process, and save a lot of wasted effort.
This is a major misstep. If one print ad is good, 100 are better, right? Wrong – especially if all 100 are shoddily produced, inaccurate, or scattershot.
Once again, examine your planning process. Identify your key demographic and take the time to craft what will interest them. Only then should you worry about upping your visibility without sacrificing your credibility.
If you’re losing money, energy, and clientele with a faulty marketing plan, you’re not alone. Analyze, plan, and proceed, focusing on attracting a targeted audience with diversified media and high quality messaging.
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