It wasn’t so long ago that car manufacturers were some of the only companies experimenting with video on the web. It made perfect sense for them. Re-cut and re-purpose existing tv footage to bring pulse-pounding motion online. Any expense that came as a result of editing or programming was justified because of the product’s high-ticket price tag. But with the rise of rich media, faster internet speeds and more affordable production techniques, video became a popular medium across the board. From entertaining tv spots to informative product demos to mini-movies, just about any type of video can find a home online and be an asset to your overall marketing program.
Videos can be developed and produced as a series to maximize budget and keep your audience coming back. The segments can live on your existing site to support content or illustrate a point. We recently developed several videos for a client, a global manufacturer of belt conveyor systems. Live action combined with 3D animation allowed us to show what the camera couldn’t see, making it easy for their customers to visualize exactly how the products work. Videos were translated in various languages for use around the world. For another Movéo client, the nation’s leader in aerial lifts, we shot a series of video testimonials. Sprinkled throughout the client’s site, these real-life customer stories work to reinforce the company’s message of reliability.
Well done, video works to bridge the gap between information and entertainment, making it easy and enjoyable to get your message across.
Angela Costanzi, Director Creative Services
