Today’s guest post is from Dave Cannon, Vice President of Creative Technology at Movéo.
As we wrap up our focus on email marketing for the month and close in on the mid-year mark, I thought it would be interesting to take a look at some of the predictions and trends that were noted about the future of email in 2014.
One resource I like to check in with from time to time regarding all things email are the good folks over at EmailMonday. An article they posted, “The Future of Email Marketing in 2014 — All Email Marketing Trends,” includes a nice, succinct list of predictions on email marketing from a variety of industry-leading sources.
Particularly exciting for me was the concept of custom audiences and how organizations can leverage their email marketing lists to target those people on social networks where an email address is used for the login. With custom audiences, you can turn those database contacts who seem like dead weight — because they don’t respond to your emails — into direct targets on these social channels, where hopefully they’ll be more inclined to respond.
Do you see these predictions coming to fruition from your perspective? Let us know in the comments.
Image via (cc) Otto Nassar
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