With Halloween just around the corner, we thought it would be a good time to share a few of the many marketing “tricks” that we use on a nearly daily basis to help our clients achieve their goals. After 25 years in business, we’ve learned a thing or two about maximizing ROI, building brands and growing bottom lines. Here are some of the best tricks we’ve developed over the years:
Find your brand “hill.” Good branding is essential for B2B companies, but it takes much more than a clever name and a powerful logo to build a brand. If you want your brand to be truly successful, you need identify the unique position that your company (and no one else) owns in the marketplace. We call this position your “hill” because, much like troops capturing ground in battle, the hill is “mental ground” that must be occupied and defended in the minds of your audience.
Make content the centerpiece of your brand. Thankfully, B2B marketing is more about what you know than who you know, and the best way to display your knowledge is through high quality informational content, like videos, white papers, podcasts and blogs. That’s why we think content marketing should be at the center of your brand-building efforts. After your brand strategy is completed and socialized within your organization, begin developing a content marketing plan that will help you own and defend it.
Integrate. A strong brand and quality content are essential, but they’re much more effective when integrated with a variety of other marketing techniques. As you build your brand and craft your content strategy, be on constant lookout for new ways to spread your message. The best branding campaigns and content marketing plans are supported by an optimal mix of other marketing tactics, like paid media advertising, organic search optimization, media relations, demand generation, email marketing and social media.
What are some of your favorite B2B marketing tricks?
Featured image via: Trumpia
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